BroadwayWorld Metrics

Over 5.5 Million

Monthly visitors.

4.2 Million

Monthly unique visitors.

$175, 400

Average household income.

44.7% Men

55.3% Women

59.6% Age 24-54

Frequent Theatre Going

BroadwayWorld’s audience makes up the most active theater going consumers anywhere with over 48.8% seeing 5+ shows per year.

 

(Publisher Audience Survey – Spring 2023)

Constant Travelers

47% of of theater goers take 3+ trips per year requiring air travel and hotel stays.

National & International Reach

Broadway May Be in Our Name, But Our Geographic Reach Stretches Far Beyond the Hudson and East Rivers!

BroadwayWorld supports 100 U.S., and 45 International markets with dedicated home pages, show listings, opening night coverage, reviews, news, and features generating exceptional national, regional, and worldwide reach for our advertisers.

Big Spenders

Our high average household income audience is the ideal target for luxury goods, services, and automobiles, travel, cruises, financial services, and more.

 

The Broadway Audience

12.1 Million

NY attendees exceed that of the NY/NJ top 10 sports teams combined. (Mets, Yankees, Rangers, Islanders, Knicks, Giants, Jets, Devils, Nets.)

$1.14 Billion

In box office revenue and $12 billion contributed to the NYC economy, plus supports 87,000 local jobs.

#1 For Tourists

in New York, 6.7 million+ tickets bought by visitors who considered ‘Broadway’ a very important reason for coming to NYC.

 Young, Mobile Audiences

Broadway’s average age is 42.5. Last season attracted the MOST 18-34 year olds in history at 38.9%. (Broadway League – May 2019 Data/Survey)

 Educated Audiences

Of those over 25, 78% had completed college and 39% had earned a graduate degree

Enthusiastic

The average theatregoer attended 4 shows in the past 12 months. Devoted fans who attended 15 or more shows comprised only 5% of the audience, but 35% of tickets sold.