BroadwayWorld Metrics
Over 5.5 Million
Monthly visitors.
4.2 Million
Monthly unique visitors.
$175, 400
Average household income.
44.7% Men
55.3% Women
59.6% Age 24-54
Frequent Theatre Going
BroadwayWorld’s audience makes up the most active theater going consumers anywhere with over 48.8% seeing 5+ shows per year.
(Publisher Audience Survey – Spring 2023)
Constant Travelers
47% of of theater goers take 3+ trips per year requiring air travel and hotel stays.
National & International Reach
Broadway May Be in Our Name, But Our Geographic Reach Stretches Far Beyond the Hudson and East Rivers!
BroadwayWorld supports 100 U.S., and 45 International markets with dedicated home pages, show listings, opening night coverage, reviews, news, and features generating exceptional national, regional, and worldwide reach for our advertisers.
Big Spenders
Our high average household income audience is the ideal target for luxury goods, services, and automobiles, travel, cruises, financial services, and more.
The Broadway Audience
12.1 Million
NY attendees exceed that of the NY/NJ top 10 sports teams combined. (Mets, Yankees, Rangers, Islanders, Knicks, Giants, Jets, Devils, Nets.)
$1.14 Billion
In box office revenue and $12 billion contributed to the NYC economy, plus supports 87,000 local jobs.
#1 For Tourists
in New York, 6.7 million+ tickets bought by visitors who considered ‘Broadway’ a very important reason for coming to NYC.
Young, Mobile Audiences
Broadway’s average age is 42.5. Last season attracted the MOST 18-34 year olds in history at 38.9%. (Broadway League – May 2019 Data/Survey)
Educated Audiences
Of those over 25, 78% had completed college and 39% had earned a graduate degree
Enthusiastic
The average theatregoer attended 4 shows in the past 12 months. Devoted fans who attended 15 or more shows comprised only 5% of the audience, but 35% of tickets sold.
