Our Audience
Engaged theatre enthusiasts and industry professionals
3.5+ Million
Monthly website visitors.
2+ Million
Engaged and highly active social media followers. 2.25+ million video views across our social channels monthly.
145 Markets
Extensive live theatre and arts coverage in over 100 US cities, and 45 international markets with geo-targeting capabilities.
18.1 Million
Engagements with our content on TikTok to date.
1.8 million subscribers to special offers, weekly and daily newsletters - both national and local.
Audience Profile
Over 50% of our readership is new every day, with aproximately only 30% seeing just 1 to 5 shows per year. (Publisher Audience Survey – Spring 2024)
47% of theatregoers take 3+ trips per year requiring air travel and hotel stays.
The Broadway Audience
NY attendees exceed that of the NY/NJ top 10 sports teams combined.
Box office revenue and $12 billion contributed to the NYC economy, plus 87,000 local jobs.
6.7 million+ tickets bought by visitors who considered Broadway a very important reason for coming to NYC.
Broadway’s average age is 40.3, the youngest in 20 seasons. (Broadway League 2023)
Of those over 25, 78% completed college and 39% earned a graduate degree.
The average theatregoer attended 4 shows in the past 12 months. Devoted fans (15+ shows) are 5% of the audience but 35% of tickets sold.
Testimonials
Advertising Opportunities
Connect with an audience looking for theater, tourism activities, luxury, and more.
Skins
Your show/brand featured in a full page takeover of BroadwayWorld.
Reach over one million theater goers with our targeted email campaigns.
Interstitial
A road block appearing on every visitor's first interaction.
Ticket Central
Featured show placements on the home page and run of site.
Contests
Push your brand in front of our audience with a contest or sweepstakes.
Games
Your brand fully integrated into our games center visually and contextually.
Video
Pre-roll and post-roll video ads on all of our video content.
Social Media
Your brand fully integrated into our social media content.
Top Markets
In terms of active, upscale audience reach outside of NYC, our leading markets include:
Distribution
30% of BroadwayWorld's audience is in the New York/Tri-State area, 57% in one of our other 100 US markets, and 13% international.
Engaged In Real Time
BroadwayWorld has over 1 million email subscribers with dedicated local lists in each market for custom e-blast solutions or sponsored newsletters.
Our Clients
BroadwayWorld has worked with some of the most iconic brands in the world.
