Highlights and Facts:
12.1 MILLION
NY Attendees exceed that of the NY/NJ top 10 sports team combined! (Mets, Yankees, Rangers, Islanders, Knicks, Giants, Jets, Devils, Nets).
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In box office revenue and $12 billion contributed to the NYC economy, plus supports 87,000 local jobs.
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in New York, 6.7 million+ tickets bought by visitors who considered 'Broadway' a very important reason for coming to NYC.
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Young, Mobile Audiencs, Average Age is 42.5
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Last season attracted the MOST 18-34 year olds in history at 38.9%.
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Educated Audiences
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Of those over 25, 78% had completed college and 39% had earned a graduate degree
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Enthusiastic
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The average theatregoer attended 4 shows in the past 12 months. Devoted fans who attended 15 or more shows comprised only 5% of the audience, but 35% of tickets sold.
Audience