The first new Barbra Streisand album title since 2018’s Walls, Release Me 2 is the eagerly-awaited second volume of Barbra Streisand rarities, a timely companion to her highly-successful 2012 Columbia/Legacy album Release Me, which entered the Billboard 200 at #7, making it her 32nd Top 10 and 7th consecutive Top 10 album at the time.
Barbra Streisand: Release Me 2
Netflix’s Prom Song Contest
We partnered with the team at Netflix to celebrate the release of The Prom by encouraging our followers to channel their inner Emma Nolans, Alyssa Greenes, Dee Dee Allens, and more in #netflixpromsong singing challenge!
Results: 200 submissions across all socials, 100,000+ reach across all socials.
On the one year anniversary of the Broadway shutdown, we reminded our followers that Broadway is Unbreakable– with a little help from the queens of Six!
Results: 150,000+ reach across all socials, 15,000 views across all socials.
Ride the Cyclone Cast Recording
Get ready to Ride the Cyclone– this ad campaign for the release of the original new musical had a great reach across socials that notified our followers to stream the brand new cast recording.
Results: 40,000+ reach across all socials, 5,000 views across all socials.
In Partnership with the Criterion Collection and Barbra Steisand, BroadwayWorld held a contest to give away signed copies of the new 4K restored release of Funny Girl, signed by the Streisand herself. The campaign was immensely successful for the client as part of a full-featured campaign featuring several elements.
Results: Numbers: 200,000+ reach across all socials, thousands of entries.
BroadwayWorld collaborated with Elf the Musical on Broadway during the holiday season, along with GMA – taking our readers behind the scenes as the cast performed on the hit morning show.