E-Blasts

ALL MATERIALS NEED TO BE SUBMITTED AT LEAST THREE BUSINESS DAYS BEFORE LAUNCH TO GUARANTEE TIME TO LOAD, TEST, AND ADDRESS ANY UNFORESEEN ISSUES.

All materials should be submitted ready to be deployed, so please make sure you proof all copy before submitting. 

You will be sent a test prior to scheduling of your blast. Failure to approve your test in a timely fashion may result in blast needing to be rescheduled.

All blasts (no matter the asset submission format), will require the following elements:

• Plain Text: No Formatting of any kind, just plain text. This can contain URLs, as long as they are not formatted. This text will also be used to create an article version of the eBlast for the BroadwayWorld website.
• Subject line: The subject line of the email, best practices suggest no more than 9 words or 60 characters.
• Preview Text: Email preview text is generally between 35-90 characters, while some email clients may show up to 140 characters (maximum allowed.) One study found 24% of people make the decision to open based on preview text, and on average results in 8% more opens and 30% increase in clicks.

There are THREE ways in which you can submit an eBlast:

HTML E-Blast

HTML: Similar to a web page, can be set up to include full formatting, images, etc… Please provide html file (which needs to be set up so all images are pulled off of your webserver). Do not use style sheets. All formatting must be directly coded in.

HTML files should be smaller than 2 MB. When sending larger files, this may result in some email service providers not accepting your email.

The ideal HTML eBlast width is between 600 and 680 pixels.

Dear Evan Hansen

HTML E-Blast

Text Version

Kimberly Akimbo

HTML E-Blast

 

 

BroadwayWorld’s Blast Builder

Utilizing BroadwayWorld’s eBlast Builder: Our template based design tool will help you create a great looking eBlast in minutes – no HTML required. With our tool, you’ll be able to combine your existing images (up to 2 images) and text to create a great looking email. You’ll also have spots to add buttons for click throughs, your company/venue information, and your social handles. Images require an 800 pixel width minimum with a 2:1 aspect ratio.

The eBlast builder tool becomes available after payment is received for a campaign.

Submit A Single Static Image

If you’d like more control over the final look of the email than our template tool provides, then you can also submit a single static image with a width between 600-680 pixels. Image should be 800 pixels, height can be variable depending on needs, 1500px would be the maximum recommended. 

Recommended: 72DPI / RGB format