Organic Social Media Specs

Facebook

Photo Guidelines

• Recommended size: 2400 × 1260 px (landscape, 1.91:1)

• Square alternative: 1080 × 1080 px

• Accepted formats: JPG or PNG

• Maximum file size: 10mb

Video Guidelines

• Aspect ratio: 16:9 (landscape) or 1:1 (square)

• Minimum resolution: 1080p (720p acceptable)

• File size limit: 500mb

• Format: MP4 or MOV

Caption Guidelines

• Optimal length: 40–80 characters for engagement

• Maximum length: 500 characters

• Links: One link per post (Facebook auto-previews URLs without photo or video)

---

Instagram

Photo Guidelines

• Recommended aspect ratio for grid: 4:5 (portrait)

• Recommended resolution: 1080 × 1350 px

• Minimum width: 1080 px (maintain 4:5 ratio)

• Square (1:1) and landscape (1.91:1) are still accepted, but portrait now displays larger in feed and grid.

• Formats: JPG or PNG, max file size 10 MB

Video / Reels Guidelines

• Aspect ratio: 9:16 (vertical)

• Resolution: 1080 × 1920 px

• Maximum length: Reels preferred under 90 seconds, supports up to 15 mins

• Format: MP4 (H.264 codec), under 250 MB

Caption Guidelines

• Ideal length: 125 characters or less (text truncates after that)

• Maximum length: 2,200 characters

• Links: Not clickable in captions; use “link in bio”

---

X (Twitter)

Photo Guidelines

• Single image: 1200 × 675 px (16:9)

• Multiple images:

  • Two: 700 × 800 px each

  • Three: 1200 × 675 px

  • Four: 1200 × 600 px

• Format: JPG or PNG, up to 5 MB each

Video Guidelines

• Aspect ratio: 1:1 or 16:9

• Maximum length: 2 minutes 20 seconds

• Max file size: 512 MB

• Format: MP4 (recommended)

Caption Guidelines

• Character limit: 280 characters

• Links: Clickable

• Mentions (@handles) supported

• Up to 4 images or 1 video per post

---

TikTok

Video Guidelines

• Aspect ratio: 9:16 (vertical)

• Resolution: 1080 × 1920 px

• Maximum length: 10 minutes (ideal: 15–60 seconds)

• Format: MP4 or MOV

• Include captions or on-screen text for accessibility

Caption Guidelines

• Maximum: 2,200 characters

• Optimal: 150 characters or fewer

• Links: Only clickable in bio

• Keep on-screen text and action in the top two-thirds of frame (avoid interface overlay)

---

Threads

Photo Guidelines

• Recommended: 1080 × 1350 px (portrait)

• Up to 10 images per post

• Formats: JPG or PNG

Video Guidelines

• Aspect ratio: 9:16 (preferred) or 1:1

• Maximum length: 5 minutes

• File size: up to 5 minutes / 512 MB

• Format: MP4 or MOV

Caption Guidelines

• Character limit: 500

• Links: Clickable URLs supported

• Paragraph spacing supported

Facebook

Instagram

X/Twitter

TikTok