Social Media
From contest takeovers and Instagram partnerships to Facebook and cross-platform campaigns—see how BroadwayWorld drives engagement and results for our partners.
The Great Gatsby Contest
We partnered with the team at The Great Gatsby to give away a Gatsby Prize Pack including a signed show program, merch, and two tickets to the show. The contest broke all records, getting over 18,000 entries.
Funny Girl Contest
In Partnership with the Criterion Collection and Barbra Streisand, BroadwayWorld held a contest to give away signed copies of the new 4K restored release of Funny Girl, signed by Streisand herself. The campaign was immensely successful for the client as part of a full-featured campaign featuring several elements.
Results: 200,000+ reach across all socials, thousands of entries.
Elf the Musical on GMA
BroadwayWorld collaborated with Elf the Musical on Broadway during the holiday season, along with GMA – taking our readers behind the scenes as the cast performed on the hit morning show.
Barbra Streisand: Release Me 2
The first new Barbra Streisand album title since 2018's Walls, Release Me 2 is the eagerly-awaited second volume of Barbra Streisand rarities, a timely companion to her highly-successful 2012 Columbia/Legacy album Release Me, which entered the Billboard 200 at #7, making it her 32nd Top 10 and 7th consecutive Top 10 album at the time.
Netflix's Prom Song Contest
We partnered with the team at Netflix to celebrate the release of The Prom by encouraging our followers to channel their inner Emma Nolans, Alyssa Greenes, Dee Dee Allens, and more in #netflixpromsong singing challenge!
Results: 200 submissions across all socials, 100,000+ reach across all socials.
Broadway is Unbreakable – Six
On the one year anniversary of the Broadway shutdown, we reminded our followers that Broadway is Unbreakable– with a little help from the queens of Six!
Results: 150,000+ reach across all socials, 15,000 views across all socials.
Ride the Cyclone Cast Recording
Get ready to Ride the Cyclone– this ad campaign for the release of the original new musical had a great reach across socials that notified our followers to stream the brand new cast recording.
Results: 40,000+ reach across all socials, 5,000 views across all socials.