US & Global Geography
Audience Reach
See which domestic and international regions are showing the most interest.
First Party Data
BroadwayWorld Research
BroadwayWorld Research is our department dedicated to studying our audience and the broader Broadway theatregoing public. We analyze industry trends, demographics, and create segmentable audience profiles for deeper insights. Our team collects tens of thousands of individual survey responses annually, providing actionable intelligence for the theatre industry.
Samples
First Party Data
Powered by 20+ years of theatre fans' behavior on BroadwayWorld, this system turns pageviews, engagement, search, and Ticket Central interactions into actionable intelligence for productions, theatres, and partners.
- First-party only — future-proof in a post-cookie world.
- Connects editorial reach, ticket demand, behavioral segments, and talent tracking.
- Designed for campaign planning, touring strategy, and sales storytelling.
Now used by...
Productions
Theatres
Agencies
Tour Markets
International Partners
Daily Visitors
150,000+
Tri-State
30% of visitors
Email Subs
2M+
15% Avids
35% Regular
50% New / Tourists
Show Affinity & Overlap
Taste Graph
Show what audiences are showing overlapping interest and what else they're looking at.
Trending Theatres
Local Rank
In local markets, see how each theatre ranks amongst theatregoers for engagement and awareness.
Top Stories Driving Tickets
Content Performance
Insights into what specific content is driving the most views, and ticket clicks.
Avid vs Casual Reach
Engagement
Compare interest from both avid and casual theatregoers, see how it compares to other shows and what's moving the needle.
Message Board Sentiment
Fan Voice
Automated real-time analysis across BroadwayWorld's boards, Reddit and social media.
BWW Translate Boost
Global Lift
BWW now runs Broadway content in 10 languages for foreign audiences, see which are driving the most views.
Actor Report
Talent Analytics
See the popularity and ranking movements of both actors and creative based on the news cycle and search history.