Banner Ads
Looking for special ad units? Click here.
ALL MATERIALS NEED TO BE SUBMITTED AT LEAST THREE BUSINESS DAYS BEFORE LAUNCH TO GUARANTEE TIME TO LOAD, TEST, AND ADDRESS ANY UNFORESEEN ISSUES.
All 3rd party tags must be SSL compatible.
Accepted banner formats: .jpg, .png, .gif, Java Script tag, iFrame tag, HTML5. If there are other formats that you would like to use, let us know, and we can look into the possibility.
Before sending HTML5 banners, please check that they are properly configured to run in DoubleClick for Publishers by testing them here: HTML5 Validator
To track clicks and impressions when running static images, we will need a separate Click Tracker and Impression Tracker URL without Macros inserted. For DCA clients, these are the Internal Redirect Codes.
STANDARD UNITS:
| Ad Unit | Fixed Size (px) | Initial Load(kB) | Subload (kB) |
|---|---|---|---|
| Pushdown | 970x90 | 200 | 400 |
| Medium Rectangle | 300x250 | 150 | 300 |
| Half Page | 300x600 | 250 | 500 |
| Skyscraper | 160x600 | 150 | 300 |
| Mobile Banner | 320x100 | 150 | 300 |
PREMIUM UNITS:
| Ad Unit | Fixed Size (px) | Initial Load(kB) | Subload (kB) |
|---|---|---|---|
| Billboard | 970x250 | 250 | 400 |
| Portrait | 300x1050 | 250 | 500 |
| Netboard | 580x400 | 250 | 400 |
• Audio on interaction only, no auto-play
• Looping max: 5
• Resolution – 72 DPI/PPI
• For roadblocks, if you would like specific banners to appear in certain placements, please contact BWW Ad Ops in advance to coordinate.
SAMPLE BANNERS
970×90:
728×90:
320×100:
300×600:
300×250:
160×600:
970×250:
580×400
EXPANDABLE BANNERS:
| Original Size (px) | Expanded Size (px) | Direction | Max Size (kB) |
|---|---|---|---|
| 970x90 | 970x250 | down | 400 |
| 320x50 | 320x480 | down | 300 |
| 300x250 | 500x500 | left/down | 300 |
| 160x600 | 400x600 | left/down | 500 |