E-Blasts
Jump to: HTML E-Blast | Visual Editor | Form-Based Builder | Single Static Image
ALL MATERIALS NEED TO BE SUBMITTED AT LEAST THREE BUSINESS DAYS BEFORE LAUNCH TO GUARANTEE TIME TO LOAD, TEST, AND ADDRESS ANY UNFORESEEN ISSUES.
General Requirements
All materials should be submitted ready to be deployed, so please make sure you proof all copy before submitting.
No third party URL shortener services permitted (ex. bit.ly) as they cause emails to be flagged as Spam.
You will be sent a test prior to scheduling of your blast. Failure to approve your test in a timely fashion may result in blast needing to be rescheduled.
All blasts (no matter the asset submission format), will require the following elements:
- Plain Text: No Formatting of any kind, just plain text. This can contain URLs, as long as they are not formatted. This text will also be used to create an article version of the eBlast for the BroadwayWorld website.
- Subject line: The subject line of the email, best practices suggest no more than 9 words or 60 characters.
- Preview Text: Email preview text is generally between 35-90 characters, while some email clients may show up to 140 characters (maximum allowed.) One study found 24% of people make the decision to open based on preview text, and on average results in 8% more opens and 30% increase in clicks.
Submission Methods
There are THREE ways in which you can submit an eBlast:
HTML E-Blast
HTML: Similar to a web page, can be set up to include full formatting, images, etc… Please provide html file (which needs to be set up so all images are pulled off of your webserver). Do not use style sheets. All formatting must be directly coded in.
HTML files should be smaller than 2 MB. When sending larger files, this may result in some email service providers not accepting your email.
The ideal HTML eBlast width is between 600 and 680 pixels.
Liberation Broadway
HTML E-Blast
Text Version
BroadwayWorld
"GRIPPING, FUNNY AND DARING." - The New York Times
LIBERATION - STRICTLY LIMITED BROADWAY ENGAGEMENT - PREVIEWS BEGIN OCTOBER 8
SPECIAL PREVIEW PRICING
MAKE THE WAGE GAP
WORK FOR YOU
ORCHESTRA FROM
$83
MEZZANINE FROM $58
GET TICKETS
"A VITAL, AFFECTING
MIRACLE OF THEATER."
- New York Magazine
1970s, Ohio. Lizzie gathers a group of women to talk about changing their lives, and the world.
What follows is a necessary, messy, and bitingly funny exploration of what it means to be free, and to be a woman.
In LIBERATION, Lizzie’s daughter steps into her mother’s memory into the unfinished revolution she once helped ignite and searches the past to find the answer for herself.
Tony Award nominees Bess Wohl (Grand Horizons) and Whitney White (Jaja’s African Hair Braiding) present a refreshingly irreverent and intensely relevant powerhouse of a play about what we inherit, what we forget, and what we’re still fighting to understand.
2025 WINNER | BEST ENSEMBLE - DRAMA DESK AWARD | OUTSTANDING NEW OFF-BROADWAY PLAY - OUTER CRITIC CIRCLE AWARD | BEST ENSEMBLE PERFORMANCE - NEW YORK DRAMA CRITIC'S CIRCLE AWARDS
"HUMMING WITH TERRIFIC
PERFORMANCES AND BRIGHT HUMOR."
- The Wall Street Journal
"AS GOOD AS
NEW YORK THEATER GETS."
- TheWrap
JOIN THE MOVEMENT FOLLOW US ON SOCIAL
Follow on Instagram
Follow on Facebook
Follow on TikTok
James Earl Jones Theatre | 138 W 48th St New York, NY 10036
Kimberly Akimbo
HTML E-Blast
BroadwayWorld's Visual Editor/Blast Builder
Use our new visual editor to build your own E-Blast with guaranteed valid/cross-platform compatible HTML. Just bring your own photos, text, and links, and use our drag and drop builder to put them together. If you can use Canva – you can use this!
The visual editor now supports A/B testing e-blast subject lines and AI suggestions.
BroadwayWorld's Form-Based Blast Builder
Utilizing BroadwayWorld's eBlast Builder: Our template based design tool will help you create a great looking eBlast in minutes – no HTML required. With our tool, you'll be able to combine your existing images (up to 2 images) and text to create a great looking email. You'll also have spots to add buttons for click throughs, your company/venue information, and your social handles. Images require an 800 pixel width minimum with a 2:1 aspect ratio.
The eBlast builder tool becomes available after payment is received for a campaign.
Submit A Single Static Image
If you'd like more control over the final look of the email than our template tool provides, then you can also submit a single static image with a width between 600-680 pixels. Image should be 800 pixels, height can be variable depending on needs, 1500px would be the maximum recommended.
Recommended: 72DPI / RGB format