Retargeting Pixel

These pixels are generally tied to programmatic campaigns (most often Facebook or Google AdWords), so that when an individual visits the specified content on BroadwayWorld, the pixel will drop a cookie into their browser for the programmatic campaign. Then when the visitors are navigating sites outside of BroadwayWorld, the programmatic ads for the campaign will appear in their browsers on those sites.

Get Started

The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website. It relies on Facebook cookies, which enable us to match your website visitors to their respective Facebook User accounts. Once matched, we can tally their actions in the Facebook Ads Manager so you can use the data to analyze your website's conversion flows and optimize your ad campaigns.

By default, the Pixel will track URLs visited, domains visited, and the devices your visitors use. In addition, you can use the Pixel's library of functions to:

track conversions, so you can measure ad effectiveness
define custom audiences, so you can target visitors who are more likely to convert
set up Advantage+ catalog ads campaigns

Requirements

In order to implement the Pixel, you will need:

access to your website's code base
your Pixel's base code or its ID
access to the Facebook Ads Manager

In addition, depending on where you conduct business, you may have to comply with General Data Protection Regulation.

Ready? Let's get started.

Example: Meta Pixel base code

Below is the standard base code for the Meta Pixel. Replace YOUR_PIXEL_ID with your actual Pixel ID from Events Manager.

<!-- Meta Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"
/></noscript>
<!-- End Meta Pixel Code -->